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Future-proofing Your Career: A Guide to Becoming a Social Media Manager in 2024

In today's digital age, social media has evolved into a powerful tool for businesses. Aspiring to become a social media manager requires a strategic approach and dedication. Here's a step-by-step guide:

1. Create a Compelling Portfolio

Begin by crafting a mock portfolio showcasing your social media skills. Create content for hypothetical businesses, emphasising your creativity, strategy, and understanding of various platforms. Include sample posts, strategies, and campaigns to demonstrate your capabilities. Sites like Canva offer a great platform to creative mock content across social.

2. Offer Free Services to Small Businesses

Gain practical experience by offering your services free of charge to small businesses or nonprofits. Approach them with your portfolio and propose to manage their social media platforms. This hands-on experience is invaluable and helps you refine your skills in a real-world setting. Experince gained from this can then support when applying for paying roles.

3. Pursue Opportunities in Smaller Organisations

Apply for entry-level positions or internships in smaller companies. Use your portfolio and volunteer experience to showcase your abilities and dedication. Highlight the measurable impact of your work on the businesses you assisted.

4. Stay Updated on Trends and Best Practices

The social media landscape is continuously evolving. Stay ahead by keeping abreast of emerging trends, algorithm changes, and best practices. Engage with industry blogs, attend webinars, and obtain certifications if possible.

By following these strategic steps and continuously honing your skills, you can enter the realm of social media management in 2024, even without prior experience. Remember, persistence and staying updated are key to success in this dynamic field.

We offer support and expert career coaching at Maven Social. Our tailored 1-to-1 career coaching sessions, comprehensive CV/portfolio reviews, and targeted interview preparation ensure your professional journey is finely tuned for success in social media management.

For further personalised support, don't hesitate to connect with Karen at

Elevate your career prospects with Maven—where guidance meets expertise

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